AI Creative Intelligence Platform
CRAFTT helps brands, agencies, studios, and creator teams evaluate scripts, videos, social signals, and creative concepts before budget is committed.
Why CRAFTT
The platform turns raw creative material into explainable score bands, ranked strengths, weaknesses, recommendations, and benchmark learning. Teams can see what is driving the recommendation without exposing the underlying scoring engine.
Services
Use CRAFTT before production, before paid media, or before client approval to identify the strongest creative route, the weakest signals, and the exact changes that improve campaign readiness.
A complete diagnostic read on whether a creative idea is ready to launch.
CRAFTT combines script, visual, brand, platform, and audience signals into a decision-ready report. Teams get ranked strengths, creative risks, and specific edits that improve attention, clarity, recall, and action.
Output: creative scorecard, risk map, priority fixes, and launch recommendation.
Frame-level review of visual storytelling, brand presence, and retention cues.
The video module evaluates scenes, product moments, visible text, pacing, emotional beats, brand cues, and retention triggers. It shows where the asset earns attention, where viewers may drop, and which frames should be cut, extended, or reworked.
Output: frame evidence, moment-level notes, retention risks, and edit guidance.
Pre-production analysis for scripts, hooks, concepts, and creator outlines.
Before production spend, CRAFTT breaks the script into beats and reviews the hook, message clarity, proof, emotional pull, brand role, and call to action. The result is a sharper script that is easier to film, remember, and test.
Output: beat-by-beat analysis, rewrite directions, and objective fit.
Estimate whether an idea has the mechanics to travel beyond paid reach.
The forecasting layer looks for the ingredients that make content spread: a fast opening, emotional contrast, platform-native pacing, shareable language, social utility, and a payoff people can repeat or remix.
Output: virality band, shareability drivers, weak signals, and next test routes.
Understand whether content will create lasting brand memory or only a short spike.
CRAFTT separates trend-dependent attention from durable brand value. It checks whether the asset is useful, ownable, memorable, and repeatable enough to keep working after the first wave of impressions.
Output: useful-life band, brand memory read, trend dependence, and refresh guidance.
Compare competing routes before choosing what to produce, edit, or scale.
Teams can compare concepts, scripts, edits, hooks, or cutdowns against the same objective. CRAFTT explains why one route is stronger, what each version should keep, and which weaknesses matter most.
Output: side-by-side decision matrix, criterion deltas, and recommended winner.
Map audience language and social signals back to creative decisions.
Social Intelligence connects creator language, hashtags, comments, sentiment, topics, and audience questions to the asset itself. It helps teams build ideas that sound closer to the market instead of the meeting room.
Output: conversation map, topic clusters, sentiment notes, and creative implications.
Translate creative signals into business-facing outcome forecasts.
CRAFTT provides directional forecasts for awareness, recall, sharing, and preference or action. Each forecast is tied to the specific signals driving it, so teams can see what to improve before spend increases.
Output: outcome forecast, confidence band, driver explanation, and improvement plan.
Turn analysis into stronger prompts for creative development.
The prompting service converts CRAFTT findings into structured prompts for scripts, hooks, treatments, cutdowns, creator briefs, and test variants. It helps creative teams move from diagnosis to better options quickly.
Output: prompt packs for scripts, visuals, treatments, and controlled variations.
Convert strategic insight into production-ready creative direction.
CRAFTT translates scoring insights into treatment notes, mood direction, visual priorities, shot guidance, and lookbook structure. The service keeps production aligned with the signals that matter most.
Output: treatment notes, visual route, shot priorities, and lookbook outline.
Calibrate creative reads against category, platform, and campaign expectations.
Benchmarking helps teams understand whether a score is strong in context. CRAFTT compares creative patterns against relevant expectations so decisions are not made from raw scores alone.
Output: benchmark read, interpretation notes, gap analysis, and calibration summary.
Use campaign learnings to improve the next creative decision.
After review or launch, CRAFTT captures feedback themes, decision outcomes, and recurring creative lessons. The system turns those learnings into clearer future recommendations and stronger test plans.
Output: learning summary, recurring patterns, and next-cycle recommendations.
Method
Every review starts with evidence, turns that evidence into creative signals, calibrates those signals against the campaign objective, and returns recommendations that a team can act on.
Trial analyzer
This public trial analyzes one text-based creative asset through a limited version of the CRAFTT scoring flow. It gives a directional read on signal strength, outcome fit, beat-level evidence, and next tests without opening the full platform.
Full version access
Where it fits
Pilot engagement
A pilot gives your team a focused way to test the platform on real scripts, videos, creator concepts, or campaign ideas. CRAFTT returns a decision report, compares the findings with known performance or stakeholder judgment, and identifies the best path for rollout.
